AIMS: The aim of this final work was to show the demographic characteristics of pregnant women in the County of Istria, differences in attitudes regarding the number of pregnancies and the level of education and the attitudes of pregnant women on the promotion of breastfeeding in the Istrian County. TYPE OF STUDY. Cross-sectional research was carried out. METHODS ISSUED. The examinees comprised 200 pregnant women who visited one of the gynaecological clinics within the Istrian Health Centers and voluntarily agreed to participate in the research. RESULTS. The average age of respondents was 30,29 ± 5,107 (range 19 - 42). Most women were pregnant at the age of 20 to 35; with secondary education; employed; married; first-timers, with a regularly controlled pregnancy. 57,0% of pregnant women and 49,5 % of partners attended a course for pregnant women. There were some differences in the attitudes of pregnant women with respect to the number of pregnancies and the educational status. 48,5 % of pregnant women evaluates the breastfeeding promotion program very good and excellent, and 6,0% unsatisfactory, regardless of the professional qualifications and the number of pregnancies. CONCLUSION. 96,0% of pregnant women plan to breastfeed after delivery. It is necessary to provide written information about breastfeeding at pregnancy and partner courses, update the work of the Breastfeeding Support Group, promote breastfeeding in regular high school and higher education programmes, and to dedicate more time to promotion of breastfeeding in general medicine and gynaecological clinics.